ATTENTION SURPLUS™
UNIFORM SYSTEM 001–003 ART DIRECTION THROUGH BEHAVIOR, PRODUCT AND ENVIRONMENT
A VISUAL SYSTEM WHERE BEHAVIOR DETERMINES IMAGE, PRODUCT AND ENVIRONMENT.
CONCEPT: BEHAVIOR IS EXPRESSED THROUGH POSTURE, MOVEMENT, AND INTERACTION WITH OBJECTS. COLOR INTRODUCES PROGRESSION AND DIFFERENTIATION BETWEEN STATES. PRODUCT, STYLING, AND IMAGE FUNCTION TOGETHER TO MAINTAIN A CONTROLLED AND CONTINUOUS WORLD.
ART DIRECTION / VISUAL SYSTEM / ATTENTION SURPLUS
ATTENTION SURPLUS EXPLORES HOW IDENTITY AND BEHAVIOR ARE STRUCTURED INTO A VISUAL SYSTEM
AND LANGUAGE. BEHAVIOR IS TRANSLATED INTO PRODUCT AND ENVIRONMENT.
ATTENTIONSURPLUS.COM IG
SYSTEM IN USE: LANGUAGE + APPLICATION
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BEHAVIORAL DIRECTION VIA OBJECT, COLOR AND CONTROLLED ACCESS.
COLOR IS USED TO INTRODUCE TIERED ACCESS AND MEMBER STATUS.
THE NINE PART FRAMEWORK THAT DEFINES THE STATES OF ATTENTION SURPLUS AND DIRECTS ALL DESIGN, PRODUCT, AND CAMPAIGN DECISIONS.
01
02
03
04
05
06
07
08
09
Emotion
Curiosity
Embrace
Activation
Release
Discipline
Source
Choice
Integration
Grounding
Environment
Design
Flat
Embossed
Rotated
Shadow
Stacked
Densified
Engraved
Worn
POV
Dimensional State
Surface
Point
Radial
Line
Shape
Thickness
Depth
Form
Volume
Perceptual Organization
Behavior
Unknowing
Potential
Initiation
Motion
Momentary
Selection
Memory
Habit
Stability
Language
Not
Yet
You
Are
Here
Left
Or
Right
On
My
Way
I
Got
It
Now
What
Plus
One
Clockwork
Before
It
Melts
World Building Anchors